How do you write an effective job advert in 2025?

Recruiting the right talent starts with attracting the right candidates. […]
RÉDIGER UNE OFFRE D'EMPLOI

Recruiting the right talent starts with attracting the right candidates. And to do that, a well-written job advert is essential. In addition to the compulsory information and the legal rules, there are a number of tips and wordings that can make all the difference. Here’s our advice to help you maximise the impact of your advertisements.

The essential information in a job advert

Before exploring the techniques that will make your ad irresistible, let’s review the basics. A job advert must include :

Showcase your company

Candidates in 2025 aren’t just looking for a job: they’re looking for a career plan in line with their values and aspirations. A standard presentation of your company is no longer enough: highlight what makes you unique!

An engaging tone to grab attention

In 2025, a job advert is no longer a simple descriptive text: it’s an opportunity to interact directly with your future talent. Here’s how to make your ad more engaging:

Make your ad as readable as possible

A clear, well-structured ad is always more effective. Use :

Test and adjust your advert

Before publishing, ask for feedback! Have your ad reviewed by employees in the same position or by your HR team. If the people concerned recognise themselves in the description, that’s a good sign.
What’s more, measure the effectiveness of your offer once it’s been published. Platforms such as LinkedIn or the ATS (Applicant Tracking System) allow you to track the performance of advertisements: click-through rate, number of applications, etc. This will enable you to adjust your next job advertisement. This will enable you to adjust your next publications.

And if you don’t know where to start?

Leave it to the experts! At ELATOS, we integrate the writing and distribution of your job advertisements into our recruitment processes.

With a well-written and strategic advert, you’ll have everything you need to attract future employees and recruit effectively.

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