How do you write an effective job advert in 2025?

Recruiting the right talent starts with attracting the right candidates. And to do that, a well-written job advert is essential. In addition to the compulsory information and the legal rules, there are a number of tips and wordings that can make all the difference. Here’s our advice to help you maximise the impact of your advertisements.
The essential information in a job advert
Before exploring the techniques that will make your ad irresistible, let’s review the basics. A job advert must include :
- The job title (precise and clear)
- Type of contract (permanent, fixed-term, sandwich course, traineeship, etc.)
- Location (telecommuting, face-to-face, hybrid)
- Publication date
- A presentation of the company
- A description of the position and its tasks
- The profile sought (skills, qualities, experience)
- How to apply (contact, link to form, etc.)
Don’t forget that your advertisement must be free of any discrimination (gender, age, origin, disability, sexual orientation, beliefs, etc.). If in doubt, refer to the guides published by APEC.
Showcase your company
Candidates in 2025 aren’t just looking for a job: they’re looking for a career plan in line with their values and aspirations. A standard presentation of your company is no longer enough: highlight what makes you unique!
- Show what makes you different. Talk about your values, your commitments (for example, in terms of sustainable development or inclusiveness) and your successes.
For example: ‘We are an innovative start-up committed to the energy transition’ or ‘As a world leader, we help our employees to develop their skills through tailor-made training programmes’. - Highlight your corporate culture. Describe the working atmosphere, your premises, social events, or your initiatives to promote well-being at work (flexible working hours, etc.). Candidates want to know what their future lives will be like.
- Add visuals. Offers with visuals attract more applications! Include your logo, photos of your teams or your offices, or even a short video to humanise your advert.
An engaging tone to grab attention
In 2025, a job advert is no longer a simple descriptive text: it’s an opportunity to interact directly with your future talent. Here’s how to make your ad more engaging:
- Address candidates directly. Use the pronoun ‘you’ to involve the reader and create an immediate connection.
Example: ‘Are you passionate about innovation? Join a team where your ideas will make a difference!’ - Take care with your language. Say goodbye to internal jargon and vague descriptions. Opt for simple, punchy and accessible phrases.
Example: Replace ‘OPEX Supply Chain Manager’ with ‘Logistics Operations Manager’. Be explicit about your tasks. - Specify what you offer. Candidates want to know what’s in it for them. Talk about the benefits (salary, bonuses, career prospects, teleworking days, CSR policy).
Make your ad as readable as possible
A clear, well-structured ad is always more effective. Use :
- Headings and sub-headings to prioritise the information
- Bullets to present tasks and requirements
- A positive, dynamic tone to inspire confidence
Also remember to include appropriate keywords. In 2025, with the rise of artificial intelligence and job board algorithms, it’s essential that your advert is optimised for SEO (search engine optimisation).
Test and adjust your advert
Before publishing, ask for feedback! Have your ad reviewed by employees in the same position or by your HR team. If the people concerned recognise themselves in the description, that’s a good sign.
What’s more, measure the effectiveness of your offer once it’s been published. Platforms such as LinkedIn or the ATS (Applicant Tracking System) allow you to track the performance of advertisements: click-through rate, number of applications, etc. This will enable you to adjust your next job advertisement. This will enable you to adjust your next publications.
And if you don’t know where to start?
Leave it to the experts! At ELATOS, we integrate the writing and distribution of your job advertisements into our recruitment processes.
- Tailor-made copywriting: Our consultants write high-impact ads tailored to your needs.
- Targeted distribution: We select the most relevant job boards to maximise the visibility of your vacancies.
- Personalised support: We advise you every step of the way to optimise your recruitment.
Make the difference and attract the best talent with ELATOS. Contact us today for tailor-made support!
With a well-written and strategic advert, you’ll have everything you need to attract future employees and recruit effectively.